Genre and Narrative Theories

 

Genre Theory

Genre means the categories associated with a certain topic, such as active/sport, fashion and film are examples of genres of magazines. The categories/genres that products associate themselves with involve specific conventions that make them unique and more obvious to relate to a certain genre. Examples of this include typography, colours and images which would be specifically used to target the right audience. This is important, to make sure products are marketed right, so audiences know from certain aspects what it is about and who it is targeting.

In my production, I am going to make sure I follow most of the conventions that are expected from a sports/football magazine, such as strong/powerful fonts and colours, as well as images that connote an inspiring role model. The reason I want to stick to typical conventions is so that the audience can best recognise my products to be from a football/sport genre, or else it won’t be appealing to them as well, therefore losing potential customers. Even though I will include many of the expected conventions of my chosen theme/genre of magazine, I will still want to make a few aspects subvert typical conventions, for the purpose of appearing unique and different compared to similar brands (competitors), to appeal better to audiences.

Narrative Theories

A narrative is the way in which a story is told and the construction of how it is written. This doesn’t really play a big part in my production because my main content will involve facts, offers, advertisements, etc, and an interview about my model/rising star involving his story. It is for this reason that I do not need to include narrative theories from someone such as Todorov or Barthes to aid me in the content I will write/include in my products.