Final Questionnaire Results and Analysis

Below are my results and analysis for my Final Questionnaire, where certain questions were improved to allow for better responses and feedback from my target audience, to therefore give me additional ideas as to how I can make more effective and attractive products, based on what the audience wants to see.

For the first 4 questions I didn't change anything, therefore the responses were the same as the pilot questionnaire. The responses for the questions reassured me of my target audience's age, amount of exercise done and football related involvement, to get a sense of what to include in my products.

Question 5 is the same as the pilot questionnaire and gathered the same results, however, I included a 'why' section below it, allowing the audience to expand on their choice of answer, by making this question more open to their response. The responses to this question outlined that the audience want a good deal/discount on products related to the theme of football, so the magazine has another aspect that makes it worth getting, other than for the content within.

Question 6,7 and 8 have similar results to the pilot questionnaire, giving me the same ideas on what I will do in my final production, including a black, white and blue colour scheme and advertising of local events that will interest the audience.

This question received the same results as the pilot questionnaire, with every social media being voted for, but with Instagram being the leader, however, this time I included an 'other' option to allow the audience to recommend any other social media platform they may use that isn't mentioned, so I can see their own open response. One chose the 'other' option and stated that Snapchat is one which they use the most, therefore allowing me to focus on this area as well as the other social medias. Snapchat is a growing social media that is becoming more and more popular so it would be a good idea to be involved somehow in this area. When I mention social media links on my products, I will include all of those stated above, to maximise online social media involvement with the audience, to become more recognised and allow for easier interaction with those who view my products.

The last question that I changed from my pilot questionnaire gives the target audience a chance to give opinions on anything extra they would like to be included in my products. They said a mixture of responses, including, a house style appealing to the whole community, tips on training drills and skills, suggested alternative sports and opportunities to meet/train with pros. All these responses I have taken into consideration and agree with, therefore I will try and include them in my production over the three products I create, to better attract my target audience and more of the local community that is within the region.

Overall, adding comment boxes asking why the target audience chose certain options allows them to give more of their thinking and opinions, which can therefore aid me in my production ideas and create products that they would see as more interesting and appealing.