Log 10

This is an update where I have chosen a name for my brand of products. 'Extra-Time' will be my brand name. I chose this because it is linked with my theme of football and is recognisable/memorable to the audience because of being associated with football. Extra-Time also implies that there is 'extra' content and information in my products that is exclusive, which will hopefully be a USP (unique selling point) that persuades customers/consumers to buy/use my products. I have yet to decide on a font to use for my masthead (brand name) as I am taking my time to decide what is best for the audience I aim my products at, and what represents my brand the best. During the making of my products is when I will be able to experiment and decide on the best font for my brand, to suit the conventions and link with the theme I want to portray.