From the audience research I undertook, I gathered many results that will influence the design of my products. Initially, the questionnaire found that the average age of my target audience is 20 (young males), therefore it was advised that the use of clear, bold text and a simple design/layout of my products would suit this target audience, as well as others I also want to attract. A greyscale colour scheme, including one or two complimentary main colours related to the main football club within the region (Leicester City) would also have a broader demographic, which would carry over to all the other products. I also gathered from the target audience that a football tournament was the most desired event, as it can be fun, sociable and competitive at the same time, where I will aim to promote under and over 18 teams, as well as how it will be played at the Leicester City ground.
Additionally, from the research I gathered, an editor's section was an aspect that was recommended to be included, for the reason that some may value this aspect and the opinion of the editor in relation to the specific theme/topic of the magazine. A related sport was another small aspect that was seen by the target audience to have an attraction, perhaps that the main player may like also, to encourage the audience to try something different in the local community and be more active. I was advised that the double page spread in my magazine should be 50:50 images to text, where a large image is positioned on one side of the page, with the text on the other, for a simple design that would be pleasant to look at, where some smaller images linking to the text on this page would again make it more friendly to read. Also specific to my magazine is the main image that will be used on the front cover, where the target audience said they would want a popular player that the magazine will be focussed on, who is presented in an action shot, as well as with attractive colours being used to draw in the audiences. The content involving backroom information seemed the most desired topic from my research, as it is not covered a lot, therefore my magazine would stand out because it wouldn't be the same as every other football magazine. The price of the magazine was recommended to be between £1 and £4, however, because it is only a regional magazine it should be a low price, for the purpose of having more of the local audience buy it and become involved in events, promotions etcetera that are included within the magazine. Therefore, offers and promotions are a clear aspect that would be wanted on the products, as a further attraction to potentially get more out of their time and money.
Specific to all products, social media links are an aspect that was said to be the most important when focussing on a younger demographic, as this is the best way to interact with this specific audience, to better promote the products at them and allow them to be more active online. Even though from the questionnaire 'Instagram' was the most favoured/used by the target audience, all of the social medias are important to focus on/promote equally. Specific to the website, it was said that this product should be more visual than written (media rich) as this would best suit the younger target audience. Finally, the billboard product was also discussed with the target audience, where a large image of the magazine and large bold persuasive text such as the brand, a slogan, the known player's name and some sort of offer would be the most attractive to use. All of this would follow the same house style as the other products, to allow the audience to see the link with the same brand.
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