From this focus group, I gathered useful information from my target audience that will help me in my production. The questions I asked focus on more specific questions related to parts of my production that I would like more information and opinions on, to best attract the audience.
Question 1
"What main image would you like to see on the cover of a football magazine and why?"
Sam: "On the front cover, I'd like to see a large picture of either a featured player in the magazine, or any players at the top of their game, so I could tell that there something in the magazine that I might have interest in."
Sahil: "I think the middle image featuring Lionel Messi is what I'd like to see on the cover of a football magazine; it includes an action shot, its bright and colourful like the kits nowadays, its got pictures of more players, I think its definitely the best one out of the three. The other two look more like adult, less sporty magazines, where the one with Sir Alex Ferguson looks like a business magazine, although they do look good, I think the middle one is definitely the better of the three."
From the responses of this first question, I gathered that including a popular footballer over the entire front cover is what would best attract the audience, with possibly including an action shot of the player for aesthetic appreciation, with attractive colours also, to make the cover stand out. I will try to use these features on my front cover to best suit the needs/wants of the target audience, by displaying visually attractive features.
Question 2
Would you want exclusive backroom information from owners, managers and players of clubs and why?
Sam: "For background information if the information itself came from my club, so any players, anything to do with my team, I'd be a lot more interested, however, if it was of others clubs I still think I'd be interested because it might be able to give me tips that I could use for my own match preparation."
Sahil: "I would definitely want exclusive background information from owners, managers and players of the clubs, because finding out the little things that you don't see on the TV or when you go to watch football, are exciting and interesting to know about your favourite players and clubs etc."
From these responses, I gathered that including backroom information of the audience's favourite club would attract them more, as it would be different from what is normally seen on TV, existing football magazines, etc. I will mainly include Leicester City related backroom information as it is the main team within the local community/region I am basing my magazine in, therefore, more of the audience would support them and be attracted to content provided about their team. However, not too much will be about this team, as some may not like them and would prefer more general information about a variety of clubs.
Question 3
Should I make my products appear to more than just my target audience, and how could I do this if so? E.g. typography (text) and colour scheme.
"What main image would you like to see on the cover of a football magazine and why?"
Sam: "On the front cover, I'd like to see a large picture of either a featured player in the magazine, or any players at the top of their game, so I could tell that there something in the magazine that I might have interest in."
Sahil: "I think the middle image featuring Lionel Messi is what I'd like to see on the cover of a football magazine; it includes an action shot, its bright and colourful like the kits nowadays, its got pictures of more players, I think its definitely the best one out of the three. The other two look more like adult, less sporty magazines, where the one with Sir Alex Ferguson looks like a business magazine, although they do look good, I think the middle one is definitely the better of the three."
From the responses of this first question, I gathered that including a popular footballer over the entire front cover is what would best attract the audience, with possibly including an action shot of the player for aesthetic appreciation, with attractive colours also, to make the cover stand out. I will try to use these features on my front cover to best suit the needs/wants of the target audience, by displaying visually attractive features.
Question 2
Would you want exclusive backroom information from owners, managers and players of clubs and why?
Sam: "For background information if the information itself came from my club, so any players, anything to do with my team, I'd be a lot more interested, however, if it was of others clubs I still think I'd be interested because it might be able to give me tips that I could use for my own match preparation."
Sahil: "I would definitely want exclusive background information from owners, managers and players of the clubs, because finding out the little things that you don't see on the TV or when you go to watch football, are exciting and interesting to know about your favourite players and clubs etc."
From these responses, I gathered that including backroom information of the audience's favourite club would attract them more, as it would be different from what is normally seen on TV, existing football magazines, etc. I will mainly include Leicester City related backroom information as it is the main team within the local community/region I am basing my magazine in, therefore, more of the audience would support them and be attracted to content provided about their team. However, not too much will be about this team, as some may not like them and would prefer more general information about a variety of clubs.
Question 3
Should I make my products appear to more than just my target audience, and how could I do this if so? E.g. typography (text) and colour scheme.
Sam: "If you didn't feel it would take much adaptation to any of the different things like to make it appeal to a wider audience, if it wouldn't take too much to change then you should definitely make it appeal to more people because it will make it more successful as a magazine. For the design, I think a more simplistic design would achieve a wider audience, because no one could be put off if there's nothing wrong with it. I'd use more of a greyscale colour scheme, but with two complimentary colours, either like a blue or a yellow sort of thing just to fill in the rest of the magazine's colour scheme."
Sahil: "I think its important to have a target audience to focus on, but brighter and bolder text to stand out to all football fans rather than perhaps younger ones would definitely benefit the person trying to sell the magazines, profit wise.
From these responses, I gathered that I should make my products appear to more than just my target audience, for the purpose of attracting more people to my magazine/website. I could do this by making my design more simple in terms of the typography and layout in order to target multiple audiences, and by using a greyscale colour scheme with one or two main brighter colours it wont be as gender specific, therefore a divide wont be created between the audience who uses my products (e.g. between men and women).
Question 4
Would an editor's section be an aspect you'd like to be included on a football magazine/website and why?
Sam: "Personally, it wouldn't affect me either way if there was an editor's section or not because I personally wouldn't read it or find it interesting. However, I'd put it in anyway as a safer bet so that other customers who might want to read it aren't disappointed."
Sahil: "An editor's section is not particularly something that I'd be interested in personally, but I can imagine that some people who may respect a certain editor's opinion might like to read what they have to say about a specific topic in football, so I can see it being a good aspect to include."
The responses from Question 4 gave me the idea that an editor's section may not be wanted, but to include it anyway as some may like the opinion of the editor and may value it, therefore, I will include an editor's section on my magazine and website.
Question 5
What ratio of images to content would you like to see on a double page spread and why? And which of the examples below do you prefer?
Sam: "On a double page spread, I'd prefer to have a large image that was filling say a third to a half of the spread, with the text all together in the remaining section because that way I'd find it easier to read as a format. And for the two examples that were provided I would prefer the Juan Mata design (left example)."
Sahil: "For the ratio of images on a double page spread, I think the more images the better because I think football magazines are more visual rather than wordy magazines. And the target audience is a little bit younger, so I think pictures are probably better than just having more text. I prefer the image with Samir Nasri (right example).
From the gathering of responses from this question, I came to the conclusion that I will have a large image on one side of the double page spread, and have the other side text, with an aspect ratio of 50:50. By having text to images being an equal ratio on this page, it will not seem as dull as having just text/information, so a positive visual look will be presented to the audience. However, I may include a few small images within the text section as well, to attract the audience to parts of the written content that they would link to.
Question 6
Would you like or dislike it if additional sports were promoted within a football magazine/website and why? Give example?
Sam: "In my opinion I'd prefer the magazine to be solely focussed on football, because this is my main sport and it is for this reason that I would have bought the magazine, but if there was going to be other sports in there I'd prefer them to be either American Football or an unusual sport like Ultimate Frisbee for example that not many people have heard of, to give that more advertising to show people what it's like."
Sahil: "I wouldn't necessarily dislike it if any additional sports were promoted within a football magazine, but I'd buy a football magazine to look at football not other sports. But it's not something that would really bother me."
From this final question and the responses I received, I gathered that a small section of another sport would be beneficial to the target audience, as they may be encouraged/inspired to try it out and become more involved in other activities besides football. This would be especially good for the local community also, as the audience can be given additional ideas as to how they can be active and socialise with others. It is for these reasons that I will try and include a small aspect like this on my products.
Question 4
Would an editor's section be an aspect you'd like to be included on a football magazine/website and why?
Sam: "Personally, it wouldn't affect me either way if there was an editor's section or not because I personally wouldn't read it or find it interesting. However, I'd put it in anyway as a safer bet so that other customers who might want to read it aren't disappointed."
Sahil: "An editor's section is not particularly something that I'd be interested in personally, but I can imagine that some people who may respect a certain editor's opinion might like to read what they have to say about a specific topic in football, so I can see it being a good aspect to include."
The responses from Question 4 gave me the idea that an editor's section may not be wanted, but to include it anyway as some may like the opinion of the editor and may value it, therefore, I will include an editor's section on my magazine and website.
Question 5
What ratio of images to content would you like to see on a double page spread and why? And which of the examples below do you prefer?
Sam: "On a double page spread, I'd prefer to have a large image that was filling say a third to a half of the spread, with the text all together in the remaining section because that way I'd find it easier to read as a format. And for the two examples that were provided I would prefer the Juan Mata design (left example)."
Sahil: "For the ratio of images on a double page spread, I think the more images the better because I think football magazines are more visual rather than wordy magazines. And the target audience is a little bit younger, so I think pictures are probably better than just having more text. I prefer the image with Samir Nasri (right example).
From the gathering of responses from this question, I came to the conclusion that I will have a large image on one side of the double page spread, and have the other side text, with an aspect ratio of 50:50. By having text to images being an equal ratio on this page, it will not seem as dull as having just text/information, so a positive visual look will be presented to the audience. However, I may include a few small images within the text section as well, to attract the audience to parts of the written content that they would link to.
Question 6
Would you like or dislike it if additional sports were promoted within a football magazine/website and why? Give example?
Sam: "In my opinion I'd prefer the magazine to be solely focussed on football, because this is my main sport and it is for this reason that I would have bought the magazine, but if there was going to be other sports in there I'd prefer them to be either American Football or an unusual sport like Ultimate Frisbee for example that not many people have heard of, to give that more advertising to show people what it's like."
Sahil: "I wouldn't necessarily dislike it if any additional sports were promoted within a football magazine, but I'd buy a football magazine to look at football not other sports. But it's not something that would really bother me."
From this final question and the responses I received, I gathered that a small section of another sport would be beneficial to the target audience, as they may be encouraged/inspired to try it out and become more involved in other activities besides football. This would be especially good for the local community also, as the audience can be given additional ideas as to how they can be active and socialise with others. It is for these reasons that I will try and include a small aspect like this on my products.
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